Puma show at NYFW unites fashion, technology and has Usain Bolt as a model

Puma showcased Futrograde last Tuesday, an immersive show during New York Fashion Week that showcased the brand’s past, present and future, and launched a parallel experience of fashion shows and the metaverse, called Black Station, which includes exclusive NFTs with limited-edition, redeemable physical sneakers. The digital show experience will be available on the website. Usain …

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